
ELEGOVI
Marketing Blog
ABOUT ELEGOVI
Hello Marketers
Welcome to ELEGOVI!
I am a great marketing fan and I want to share this interest with all of you. I am passionate about ELEGOVI and I firmly believe that I have managed to transmit that passion to my readers. Explore my site and what I have to offer. Maybe ELEGOVI will help you ignite your own passion too.
My main intention with this blog is to analyze various real entrepreneurial situations in which marketing has made a great impact. And as a result, I hope you realize how essential is marketing in companies nowadays. I will be choosing topics which could be quite despair. However, they all spin around marketing. I hope that after you read my blog you realize how amazing this subject is.


WHAT IS MARKETING?
“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have valuefor customers, clients, marketers, and society at large and for Managing customer relationshipsin ways that benefit the organization and its stakeholders.” (AMA´s 2007). Marketing deals with identifying and meeting social needs. It is not just selling, it is the art of knowing what to produce and sell by identifying and understanding customer needs, finding solutions that satisfy customers’ needs better than competitors in a sustainable way.

"THE BEST MARKETING DOESN´T FEEL LIKE MARKETING"
Tom Fishburne
"PEOPLE DON´T BUY WHAT YOU DO, THEY BUY WHY YOU DO IT"
Simon Sinek


"THE KEY IS, NO MATTER WHAT STORY YOU TELL, MAKE THE BUYER THE HERO"
Chris Brogan

Who is the blogger?
Elena Gómez-Villalba, the writer of ELEGOVI Marketing Blog, is an Icade student. She is preparing herself for her future carrier. She has a lot of interesting hobbies: Music, Sports, Debate… but specially Marketing. She has always been very interested in this subject that is why in 2018 she decided to create her own blog to publish her personal opinions related to this subject.


